indie electro - pop or not?

Hipsters.

Can't live with them, can't live without them.

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It seems the new wave of indie-electro which has hit the scene has completely taken over! Proof is in the CRAZY Fringe nights with DJ Sub-Octave and DJ Blondie K which have been gaining major momentum! Last weeks event was completely packed, and the DJs were on point: every song is one we all know and sing along to, and the energy was palpable!



But how unique are these new indie-electro songs? Are they any less pop than songs that artists such Britney Spears or Lady Gaga produce?

And what makes a Indie-Electro song a HIT?

There are a few major components to this new wave of music which make these jams SO popular..and yet SO NOT POP:




1. Gender mixups:
Over-the-edge-weird-but-hot-so-its-ok chick , to sing about how she wants you to find her a lady (preferably French)



2. Gender mixups:
Over-the-edge-weird-but-hot-so-its-ok boy to confesses his love "You are the girl that I've been dreaming of ...Ever since I was a little girl"





3. Take a break:
Use influences from the 80s, 80s, 80s, 80s, 80s, some 90s, and give it a wacky twist, get some Dj to remix it, and give it a dance:



4. F*k with it:
Forget the dj, take the wild indie electro, drop the "electro", and bring back the gender mix ups - switch up the boys and girls, and you've got a hit:




INDIE ELECTRO = popular, but NOT POP!

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